ESAB China web site goes live

In the last few months ESAB has launched two completely new web sites - a new international corporate site at www.esab.com and a new site for ESAB in Asia at www.esabasia.com. Both sites display a revised ESAB brand global identity and have been structured to greatly enhance usability and faster access to required information. The China website is launched to further strengthen ESAB brand consistency and global recognition.

ESAB’s previous web site design was first introduced in 2001, but since then there have been many new demands for additional online facilities and new information requirements. In addition, as a global manufacturer marketing products across more than ninety countries, ESAB has undertaken a major review of its global brand to improve graphic and image consistency. This new design, with its cleaner structure and more intuitive navigation, is not only easier for visitors to use but also is much easier to roll out across individual subsidiary sites across the world and operating in many different languages.

Web users have also developed new requirements from corporate websites over the last few years. Sites can no longer exist as just an online brochure, today’s user regards the corporate website as their first point of reference when investigating organisations, looking for technical details, researching information or looking at product offerings.

ESAB’s new corporate site and the ESAB North American site are the first two to be launched under the new design and navigation platform. Over time the modern and progressive look and feel to the pages will be implemented across all other ESAB regional and national sites. Key benefits include:

• Improved navigation structure that enables required information to be found and extracted easily
• Intuitive links and design
• Access to more information and data than previously
• Full multi-language capability. Allows users in countries with several languages to view the ESAB web site in their chosen native language

Do visit our new site at http://www.esab.com.cn for a completely new experience.